The Two Most Popular Branding Methods
When it comes to adding your company logo, school crest or event branding to clothing, the two most common methods are screen printing and embroidery. Both have their strengths — the right choice depends on your garment type, quantity and budget.
Screen Printing
Screen printing involves pushing ink through a mesh screen onto fabric, creating a flat, colourful design.
Pros:
- Cost-effective for large quantities
- Excellent for photographic or multi-colour designs
- Vibrant, bold colours
- Fast turnaround for simple designs
Cons:
- Not ideal for very small text or fine detail
- Can crack or fade with heavy washing over time
- Minimum quantities usually apply (12–24 units)
Best for: Promotional t-shirts, event wear, bulk orders, church uniforms
Embroidery
Embroidery uses thread stitched directly into the fabric to create a raised, textured design.
Pros:
- Premium, professional appearance
- Extremely durable — lasts the life of the garment
- Ideal for corporate logos and school crests
- Works well on thick fabrics like fleece, jackets and blazers
Cons:
- More expensive per unit than screen printing
- Not suitable for photographic or highly detailed designs
- Setup (digitising) cost applies
Best for: Corporate golf shirts, school blazers, matric jackets, workwear
Quick Comparison
| Feature | Screen Printing | Embroidery | |---------|----------------|------------| | Cost | Lower | Higher | | Durability | Moderate | Excellent | | Detail Level | High | Moderate | | Feel | Flat | Raised/textured | | Best Use | T-shirts, promo | Blazers, corporate |
Our Recommendation
- For bulk promotional wear → Screen printing
- For corporate and school branding → Embroidery
- For sports and event wear → Consider sublimation printing for all-over designs
Not sure which method is right for you? Chat with our team on WhatsApp — we'll guide you through the best option for your order.